I was fortunate enough to know and meet Ted (Tedster) through his work with Webmaster World (a public forum where web masters can get help from other web masters) and PubCon (a live conference for web masters to learn from other experienced web masters). I wish to share the story about our first meeting at PubCon in New Orleans back in 2005. It was during one of the lunch breaks. I was sitting alone going over the schedule to see which sessions I wanted to hit next. Tedster sat down right next to me, “You look like a first-timer.” I nodded. “We love first timers. Tell me about yourself.” We chatted one-on-one for the next 15-20 minutes. I shared my struggles, he shared his that he had in the past and he “showed me the ropes” on how I could get the most from not just PubCon, but from Webmaster World. “You see Jerry, this is not about who can get rich, this is about how you can enrich your life and those around you…and make a little money too.” He said with a big smile at the end and elbowing me. He then got serious and told me that when I made it big (he emphasized “when”), it is important to give back. To help those who are just starting out, or those who just need a little help getting over a hump. My career and my life have both been enriched for knowing Ted. He was selfless and genuine in an industry dominated by sharks. I will never forget that he took time out of his life to help me, who was a stranger to him at the time. In the SEO world, Ted is and always will be a legend to us. My deepest condolences to his family and close friends. Thank you for allowing Ted to impact so many of us in a positive fashion.